Sex toys have become increasingly popular in the United States, shifting from being taboo to a common part of many people’s personal lives. With changing attitudes toward sexuality and the rise of online shopping, more people than ever are incorporating sex toys into their routines. But just how many people in the U.S. actually own them?
Growing Popularity and Ownership
Recent surveys suggest that around 50-65% of Americans report owning at least one sex toy, with higher ownership among women and younger age groups. This shift is partly driven by the accessibility of a wider range of products online, along with greater social acceptance and openness about sexual wellness.
In fact, according to a 2021 survey by Adam & Eve, nearly 70% of women and 50% of men said they’ve used sex toys. A broader study by the Kinsey Institute also found that about 53% of Americans aged 18-60 own a vibrator or other adult device.
Who’s Buying and Why?
Millennials and Gen Z are the biggest consumers, largely due to their comfort with talking openly about sexual health and wellness. Sex toys are increasingly seen as tools for both personal satisfaction and enhancing intimacy in relationships. Many consumers are also attracted to the growing variety, including toys focused on wellness, self-care, and improving mental health through sexual wellness.
Conclusion
With roughly half of Americans embracing sex toys as part of their lives, these products have become a mainstream accessory in the pursuit of pleasure and self-care. As discussions about sexual health continue to normalize, ownership of sex toys is likely to keep rising, reflecting society’s evolving view of intimacy and wellness.